As a business owner in the age of technology, you’ve no doubt heard about search engine optimization. SEO is a staple of organic and paid website traffic. It’s the coding that search engines use to find relevant content based on keyword searches. However, you may not understand why local SEO is important for small business owners and the benefits of local SEO.
Not all website traffic is created equal. Especially if you own a locally-based company like a restaurant, contracting service, or any other business that requires a physical presence.
We’re here to help enlighten you. Keep reading for the top benefits of local SEO and how it can improve your business.
1. Generate More Leads
As with any business, the name of the game is making more sales. However, in order to make sales, you need to generate leads. In other words, you need to get the attention of consumers, pique their interest in your products or services, and then convert them into customers.
One of the major SEO benefits is that it leads people to your website. From there, they can enter into landing pages, sales funnels, blog articles, and product pages where you can promote your brand.
2. Increase Visibility in Your Community
Increasing your brand awareness is one of the most notable benefits of local SEO. Nearly 50% of small businesses fail by year-five in the U.S. Typically, it’s because they don’t make enough money.
How do you make more money? By increasing your visibility and brand awareness among your target audience. In the case of small local businesses, your target audience is the local community.
3. Gain Quality Website Traffic
The importance of local SEO largely comes down to ensuring you attract quality and relevant traffic to your website. For example, if you own a local gym or restaurant in Tampa, FL, you don’t need thousands of website visits from people in New Mexico. Unless you sell products online, their traffic does nothing to improve your business.
Local SEO focuses on local website traffic. The SEO coding is designed specifically to attract people in your community to your website. This is an important distinction, especially working with SEO companies.
4. Establish Yourself as a Local Authority in Your Industry
Local SEO boosted through a blog helps increase your credibility within your industry. When people go online to find information about things in your field, they need to be led to your website. Post relevant articles that help them solve problems or provide education.
This will present you as an authority in your industry and make you more trustworthy in the eyes of consumers.
5. Improve Your Local Ranking on SERPs
Finally, the benefits of local SEO can be found on search engine results pages. When people use keywords to search for information, products, or services, they typically pay the most attention to the first page.
Perfecting your local SEO will ensure your website comes up quickly (ideally on the first page). The faster search engine users find your website, the more leads you’ll generate.
Do You Want to Experience the Benefits of Local SEO?
The benefits of local SEO are countless. We’ve highlighted some of the biggest perks, but understand that there are many more. In today’s business world, your website is essentially the face of your business.
We can help you make the best impression on consumers and maximize your visibility. Check out some of our services to see how we can make your business better!
