Nearly half of the world is on social media, whether it’s Facebook, Whatsapp, or Youtube. Social media comes in many different forms, but the defining trait for them all is providing social features.
Combining SEO and social media is the key to creating a successful marketing campaign in today’s climate. How SEO works is by using keywords that customers search for online. You can boost your ad campaign’s reach by using heavily searched words and phrases.
If you’re not sure where to start, reach out to your local marketing service. Before that, here are eight tips for using SEO and social media.
1. Share Your Content
One of the best ways to optimize the SEO of your social media marketing is to share it wherever you can. If you’ve made a Youtube video, link back to it from your other platforms. Mention your new Facebook posts on your Twitter account.
Not only are you boosting the SEO of your posts, but you’re also increasing overall engagement by showing it to all of your followers. You don’t have to worry about your Facebook only followers missing something you’ve posted somewhere else.
Most marketing services will help you share blog content to your various platforms, and social media websites have built-in data analytics tools so you can improve your future blog posts and ad campaigns.
2. Apply SEO Strategies Across All Campaigns
Ensuring SEO strategies are applied to your blog articles comes naturally. They’re mostly text, so it’s easy to integrate specific keywords. However, you want to maintain the same strategies for all of your different campaigns.
For example, even though search engines can’t recognize words spoken in a video, you can still make use of the information or description box accompanying it. The same applies to product pages and Facebook posts.
Develop consistent, strategic use of keyword phrases that you can track and measure.
3. Match Their Language
Both your social media and SEO strategy should align with one another. They shouldn’t use different keywords or phrasing from one another. Otherwise, the SEO will suffer.
To make sure everything is consistent, your marketing team should create a set of standards for all of your social media and blog posts. In other words, have a list of specific keywords and phrases that you want to be used and what context is appropriate.
Boosting your social presence can directly affect your site’s ranking, so you want them to feed into one another.
4. Influencer Marketing
A great way to build your follower count and customer base is to utilize influencers. Influencers on social media are people who have power and attention. They could be anything from successful marketing experts or popular online celebrities.
Due to its visual focus, Instagram is one of the most used platforms for influencers. Nearly 80% of brands used Instagram, while only 12% went to Linkedin.
Influencers provide reach into demographics you may not currently cover, and they can often have more online presence than your brand does. Some partnerships involve granting them free products in exchange for reviews. Others are more long-term and make that influencer a brand ambassador.
Aim for people who work in the same areas as you, such as an online nutritionist, for your new dietary product. That way the SEO they include in their content will complement your own.
5. Stay On Brand
Your brand is how your company appears to your customers. Your SEO and social media should help to establish and maintain that image.
Not only will that help people understand your brand, but it lets them know what you can do for them. Insurance commercials are a great example of this. The majority of them feature people who need financial assistance, and the insurance providers offer a solution.
Alternatively, Geico features a talking gecko to stand out from the crowd, but their message is the same.
6. Increase Social Engagement
SEO and social media marketing work well enough on their own in that the SEO draws people to the posts. However, to capitalize on that interest, you need to interact with visitors to your site and social media pages.
Social media marketing with Facebook has become a staple of any online marketing strategy, and it’s also great for communicating with your audience. People can comment on your posts and you can comment back. Respond in real-time with any complaints.
Additionally, social media websites have analytics capabilities built-in that let you monitor how your audience responds to your social interactions. Come on too strong and it’ll reflect in your data.
7. Create Consistent Content
Your ultimate goal should be to have a presence on as many relevant social media websites as you can, but you don’t want to overstretch yourself. As they said, consistency is key.
A consistent content schedule will allow your strategies to improve and build an audience. Too much of a mix will make your strategy look scattered and desperate. Cohesiveness also helps customers remember your brand when they’ve left your site.
8. Pay Attention to Your Customers
Arguably most important of all, listen to your customers and their feedback. With a plethora of data analytics software out there on the market, there’s no excuse for not knowing what your audience is sharing and searching for.
Did your campaign draw the attention you wanted? Which posts were shared most? What can you improve upon?
It’s only through paying attention to your customers that you can improve upon your marketing strategies and develop better SEO.
Maximize Your SEO and Social Media Efforts
Learning to combine SEO and social media is essential for dominating the online marketing scene. It can be a challenge finding the right balance, though. There’s nothing wrong with reaching out to a local marketing team until you can figure things out.
Especially for smaller businesses, it’s hard to find time to train your limited staff in marketing strategies. Reach out to us, and we can put our expertise to work for you.