Pure Digital Marketing

website authority

The Importance of Website Authority in SEO Campaigns

As a business owner, you know that having a solid online presence is essential to your success. And while many factors contribute to your online success, search engine optimization (SEO) is one of the most important. Your website must have authority to rank high on search engine results pages. But what is website authority, and how can you improve it? In this blog post, let’s answer those questions and more when looking for an SEO company in Tampa. How Do Search Engines Work? First, it is necessary to understand how users interact with search engines when answering this question. When

user search intent

What Is User Search Intent and Why Is It Important In SEO?

When a user enters a search term into search engines, they are looking for a specific type of answer. For clear-cut long-tail keyword search terms, the intent is often apparent. Other times, it’s more subjective. With a 92% share of the search engine market, Google tries to make sure each user finds what they are looking for by serving results from the most relevant pages. This article will cover all you need to know about user search intent, why it’s essential, and how you can optimize your pages for it. Local businesses in the Tampa area can quickly optimize for

social media marketing trends

Seven Social Media Marketing Trends to Capitalize For in 2022

Social media marketing has significantly changed in the past years. Social media’s popularity is only increasing, meaning you need to update your social media strategy to stay relevant and visible across all platforms. There are several social media marketing trends you can capitalize on in 2022. When you need social media marketing professionals in Tampa, Pure Digital Marketing is a reliable partner that helps you get results. Get more information on social media marketing services by calling 813-536-3878. Social Media Marketing Trends to Leverage With social media drawing more users daily, using the right social media marketing trends is critical

marketing and user experience

Marketing and User Experience: Why a Great UX Design Matters

Marketing and user experience (UX) have a close connection to your website. A great UX design can improve the experience of everyone who visits your site, and happy visitors are more likely to handle marketing for you through word of mouth. You can learn more with Tampa web design experts from Pure Digital Marketing. Reach out to the company’s team today for professional assistance. Just call 813-536-3878, so you can discuss your website goals.  Go Over the Facts About User Experience Many companies underestimate the connection between marketing and UX. Studies show that only around half of the brands reviewed

website loading time

Website Loading Time: How Fast Should Your Site Load?

It may seem like a question with an obvious answer, but website loading time is more complex than it may seem. The faster a site loads, the quicker visitors can find what they want. Even if it’s just a matter of one or two seconds, that’s all it takes for someone to decide to look elsewhere. Luckily, website loading times aren’t set in stone and can be improved. Here at Pure Digital Marketing, our web design experts in Tampa, FL, know all about average page load times and how to increase page speed to keep visitors coming back to your

seo trends

Top 7 SEO Trends to Watch Out for in 2021

It’s not easy to keep up with the latest SEO trends. Google updates its algorithms an estimated 500-600 times per year. Search engine optimization is ever-evolving — staying ahead of the curve is laborious and time-consuming. One thing remains constant: Businesses must rank on the first page of the SERP to generate organic traffic. Pure Digital Marketing, a Tampa, FL SEO company, makes it their business to stay on top of the latest trends so that the client can focus on running their company.  Read on to learn more about the latest updates and SEO trends in 2021. #1 Google

errors in seo

11 Common Errors in SEO You Should Be Aware Of

A robust Search Engine Optimization, or SEO, strategy allows you to consistently see more traffic and generate more sales for your business. But even if you’re aware of some issues with your website, staying on top of the most successful optimization techniques can be challenging. Are you struggling to get results from your SEO efforts? Looking to raise your SEO game? Feel free to call the Pure Digital Marketing team at 813-536-3878 to learn more about internet marketing services. This blog post highlights some of the most common SEO errors you should avoid. Unclear SEO Goals Before you set out

seo blog

SEO Blog Guide: How to Leverage Blogs for SEO

You can increase your appeal to customers and boost your ranking on search engines by including blogs on your website. However, properly leveraging a blog requires you to understand SEO (search engine optimization) tactics. Writing an SEO blog can draw people to your site—but a poorly done blog may drop your ranking on sites like Google. You can get Tampa local SEO services, including assistance with SEO blogs, by working with Pure Digital Marketing. Learn more about SEO tips by calling 813-536-3878. Reasons to Focus on Blogs for Your Website Including blogs on your website can benefit your SEO ranking

who needs local SEO

Who Needs Local SEO: Industries That Benefit the Most

In today’s digital landscape, every business can benefit from investing in local SEO, or search engine optimization. But for certain industries, local SEO can truly work wonders. National or even global SEO has become highly competitive and expensive. As a result, small businesses are turning to local SEO as a cheaper and more effective way to advertise their products or services and reach potential customers. The experts at Pure Digital Marketing have put together this guide to answer the question, “Who needs local SEO?” and discuss industries that stand to gain the most from local SEO. Home Service Contractors When

ppc calculation

PPC Calculations: Determining Budget and ROI

Pay-Per-Click marketing can be an incredibly powerful tool for any business. However, a PPC campaign isn’t something that you should let run wild, either. Fortunately, Pure Digital Marketing knows precisely how to optimize your PPC calculation. Just like any marketing campaign, your PPC advertising needs to be carefully calculated, monitored, checked, and double-checked for success. If you don’t balance everything carefully, you could end up paying for more than necessary (or not enough) to get the results you need. This guide will help walk you through calculating your PPC budget, determining your target ROI, forming goals, and more. Building Your