Paid Search Advertising Campaign, Optimization and Management
Extensive Keyword Research:
Our proprietary keyword research process allows us to uncover vital statistics on search trends that increases the overall ROI of each campaign. Our research team has access to the keyword phrases that your competitors are spending the majority of their marketing budgets on. This allows us to identify high performing words to add to your campaign. The process continues each week as we add more long-tailed and core keyword phrases to each campaign.
Professional Landing Pages:
The most common mistake businesses make in regards to PPC marketing, is which web page they send the traffic to. We create landing pages that are specific to each keyword set. Each page focuses around the conversion of the sale and capturing key information about the prospect. The emails that are captured are placed into an auto-responder and newsletter campaign. This simple engagement combination can increase the ROI of a campaign by three fold.
Ad Copy Testing:
When it comes to PPC management, one of the biggest factors to success is the ad copy. We have a team of expert copywriters that create multiple variations of high converting ad copy for each campaign.
Our marketing team takes these variations and runs them through a testing process that identifies the best performing titles and descriptions for each keyword set. A simple change in title and description can dramatically affect the click through and conversion rates.
Advanced Bidding Strategies:
Many companies will spend $10,000+ on non-converting keywords. Our advanced dynamic strategies constantly remove non-performers and replace them with ones that do. This is a daily process that is run by experienced PPC marketing professionals.
In addition, we customize each keyword set by search engine for direct and indirect search. This allows us to lower your effective cost-per-click while maintaining your bid rank.
If you’re busy running your business and don’t have time to learn and work a side career in search marketing, call Pure Digital Marketing! We focus on generating more leads for your business, while you focus on running it’s day to day task.