News & Media

The Importance of Website Authority in SEO Campaigns
As a business owner, you know that having a solid online presence is essential to your success. And while many factors contribute to your online success, search engine optimization (SEO) is one of the most important. Your website must have authority to rank high on search engine results pages. But

What Is User Search Intent and Why Is It Important In SEO?
When a user enters a search term into search engines, they are looking for a specific type of answer. For clear-cut long-tail keyword search terms, the intent is often apparent. Other times, it’s more subjective. With a 92% share of the search engine market, Google tries to make sure each

Seven Social Media Marketing Trends to Capitalize For in 2022
Social media marketing has significantly changed in the past years. Social media’s popularity is only increasing, meaning you need to update your social media strategy to stay relevant and visible across all platforms. There are several social media marketing trends you can capitalize on in 2022. When you need social

Marketing and User Experience: Why a Great UX Design Matters
Marketing and user experience (UX) have a close connection to your website. A great UX design can improve the experience of everyone who visits your site, and happy visitors are more likely to handle marketing for you through word of mouth. You can learn more with Tampa web design experts

Website Loading Time: How Fast Should Your Site Load?
It may seem like a question with an obvious answer, but website loading time is more complex than it may seem. The faster a site loads, the quicker visitors can find what they want. Even if it’s just a matter of one or two seconds, that’s all it takes for

Top 7 SEO Trends to Watch Out for in 2021
It’s not easy to keep up with the latest SEO trends. Google updates its algorithms an estimated 500-600 times per year. Search engine optimization is ever-evolving — staying ahead of the curve is laborious and time-consuming. One thing remains constant: Businesses must rank on the first page of the SERP