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schema markup

How to Implement Schema Markup for SEO: A Brief Guide

People have utilized SEO to increase website traffic for several years, but a relatively new form of SEO called schema markup is becoming increasingly popular in the internet realm. However, many Tampa residents don’t understand what schema markup is or how to implement it into their websites. That’s why Pure

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ppc in 2023

PPC in 2023: Top Campaign Strategies Your Business Should Adopt

For numerous years, online business owners have used PPC (pay-per-click) marketing to grow their companies. However, many older PPC marketing campaigns aren’t as effective as they used to be. As technology, internet users, social media, and search engines evolve, so should your PPC campaigns. However, keeping up with the ever-changing PPC

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negative keywords

What Are Negative Keywords and How to Use Them in PPC Ad Campaigns

Digital marketers new to pay-per-click advertising often ask, “what are negative keywords?” This guide by Pure Digital Marketing, Tampa’s digital marketing experts, answers that question and how to effectively use negative keywords in PPC. Grow your business with negative keyword tips from experts on pay-per-click management in Tampa. What Are Negative

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are redirects bad

Are Redirects Bad for SEO? What You Need to Know

Website owners have to deal with redirects, leading many to ask, “Are redirects bad for SEO?” Redirects allow you to keep the user experience easier when combining various websites, moving a page to another location, rebranding, or when you delete a webpage.  Different redirects exist, making it challenging to determine

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ad auction

How Does PPC Ad Auction Work: A Brief Guide

Many businesses want to get on the first view pages of Google, Bing, or another popular search engine and drive more traffic to their services. However, the order in which these engines show ads and whose they choose to show depends on several factors. A PPC ad auction helps. You

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what is the difference between crawling and indexing in seo

What Is the Difference Between Crawling and Indexing in SEO?

When getting started in SEO and digital marketing, many businesses ask, “What is the difference between crawling and indexing in SEO?” as the terms are often linked. Major search engines use crawling and indexing to learn about new websites and content and add them to their ongoing collection of known sites.

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