News & Media

6 Types of Keywords & How to Use Them in Your SEO Campaign
6 Types of SEO Keywords You Should Know Search engine optimization is an indispensable plank of every modern online marketing plan. Without a concrete and customized plan using the right types of keywords in the most appropriate ways, your business and its message risk getting lost in a deluge of

PPC Bidding Strategies: 6 Pro Tips for a Successful Campaign
6 Tips on Effective PPC Bidding Strategies Pay-per-click (PPC) ads are an effective digital marketing strategy, especially Google Ads. The world’s most-used search engine uses artificial intelligence for its PPC bidding strategies. Automating bidding on the advertising platform can optimize marketing campaigns in some cases, but manual bidding works better for

Landing Page Optimization for SEO: Best Practices
Developing credible and effective landing pages is essential for businesses, big or small. However, digital marketing trends change quickly, so it’s hard for business owners to keep up. The best way to effectively manage your digital marketing strategy is with the help of a knowledgeable digital marketing team. Are you

A Brief Guide to Using Digital Marketing To Enhance Brand Awareness for Businesses
Digital marketing has become an essential facet of every business’s overall marketing strategy, and it will become more relevant as we proceed further into the 2020s. Pure Digital Marketing provides state-of-the-art SEO services in Tampa, FL. We have firsthand experience with how the right marketing strategy transforms growing businesses and gives

Why Quality Link Building Should Be a Part of Your SEO Campaign
The world of digital marketing is very crowded, with so many companies vying for attention on search engine result pages, social media, and paid ads. SEO strategies are essential for standing out in this sea of voices. One aspect of SEO you shouldn’t overlook is quality link building. Experts from

How to Respond to a Bad Review on Google
When your business gets a negative review on Google, you may feel anxious and have the instinct to defend your work or product with ferocity. However, appearing hostile and defensive to potential customers who read your reviews and responses will only have adverse effects. Rather than lashing out at your