News & Media

It’s not easy to keep up with the latest SEO trends. Google updates its algorithms an estimated 500-600 times per year. Search engine optimization is ever-evolving — staying ahead of the curve is laborious and time-consuming. One thing remains constant: Businesses must rank on the first page of the SERP

A robust Search Engine Optimization, or SEO, strategy allows you to consistently see more traffic and generate more sales for your business. But even if you’re aware of some issues with your website, staying on top of the most successful optimization techniques can be challenging. Are you struggling to get

You can increase your appeal to customers and boost your ranking on search engines by including blogs on your website. However, properly leveraging a blog requires you to understand SEO (search engine optimization) tactics. Writing an SEO blog can draw people to your site—but a poorly done blog may drop

In today’s digital landscape, every business can benefit from investing in local SEO, or search engine optimization. But for certain industries, local SEO can truly work wonders. National or even global SEO has become highly competitive and expensive. As a result, small businesses are turning to local SEO as a

Pay-Per-Click marketing can be an incredibly powerful tool for any business. However, a PPC campaign isn’t something that you should let run wild, either. Fortunately, Pure Digital Marketing knows precisely how to optimize your PPC calculation. Just like any marketing campaign, your PPC advertising needs to be carefully calculated, monitored,

When you work hard to maximize your digital business exposure, does the investment pay off as you want? All modern marketing plans include an online presence, but when comparing landing pages vs. websites, many people are unsure which one their business needs. Understanding how each one functions is key to