News & Media
11 Common Errors in SEO You Should Be Aware Of
A robust Search Engine Optimization, or SEO, strategy allows you to consistently see more traffic and generate more sales for your business. But even if you’re aware of some issues with your website, staying on top of the most successful optimization techniques can be challenging. Are you struggling to get
SEO Blog Guide: How to Leverage Blogs for SEO
You can increase your appeal to customers and boost your ranking on search engines by including blogs on your website. However, properly leveraging a blog requires you to understand SEO (search engine optimization) tactics. Writing an SEO blog can draw people to your site—but a poorly done blog may drop
Who Needs Local SEO: Industries That Benefit the Most
In today’s digital landscape, every business can benefit from investing in local SEO, or search engine optimization. But for certain industries, local SEO can truly work wonders. National or even global SEO has become highly competitive and expensive. As a result, small businesses are turning to local SEO as a
PPC Calculations: Determining Budget and ROI
Pay-Per-Click marketing can be an incredibly powerful tool for any business. However, a PPC campaign isn’t something that you should let run wild, either. Fortunately, Pure Digital Marketing knows precisely how to optimize your PPC calculation. Just like any marketing campaign, your PPC advertising needs to be carefully calculated, monitored,
Landing Page vs. Website: What’s the Difference and Which One Do You Need?
When you work hard to maximize your digital business exposure, does the investment pay off as you want? All modern marketing plans include an online presence, but when comparing landing pages vs. websites, many people are unsure which one their business needs. Understanding how each one functions is key to
Google’s Page Experience Algorithm Update (June 2021): All You Need to Know
Google recently released information about an update to its page ranking system to improve the Google experience for users across all platforms. The update adjusts the metrics used to determine which sites appear first in search results. The Google algorithm update 2021 release date was June 2, but it takes
