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As more and more digital consumers continue to become dependent on their smartphones each year, it should come as no surprise that all aspects of life are changing as well. From the way we move around our cities to the manner in which we buy items, almost everything that we do is carried out with our smartphones. This just goes to show essential they’ve become in the average person’s life. 

Given the fact that smartphones (along with tablets) are close to being as essential as food, water, shelter, and clothing, it’s safe to say that the field of web development is following suit,  essentially emphasizing the importance of responsive website design. 

 

What is responsive website design? 

Responsive web design, to put it simply, is a tool that allows websites to adapt according to the screen size that they’re displayed on to provide a more convenient and visually-appealing experience. 

Essentially functioning as an answer to the age-old problem of designing multiple iterations to suit various display sizes, responsive website design is a solution for those who are dependent on their smartphones. Thanks to the increasing number of smartphone and mobile users, the demand for responsive website design is at an all-time high. 

 

Why should you consider investing in responsive website design? 

Aside from the fact that they’re a form of compliance, there are several other benefits that come with a responsive website design, which makes it well worth investing in. To better understand why responsive website design is a necessity for a successful website, here are six benefits that illustrate its capabilities: 

 

Cost, time, and effort savings 

You’ll be able to save more on your web development expenses and efforts because you won’t have to spend as much time and money on creating multiple websites.

 

Seamless compatibility with any display dimension

With a responsive design, your website will be able to work well on any device and display setting in the world, ultimately resulting in more positive user experiences.

 

Convenience for analysis, reporting, and tracking

Thanks to the adaptive nature of responsive website design, the task of analysis, tracking, and reporting are carried out much easier as analytic tools easily disseminate on-page information.

 

Higher rankings on search engine results

As a result of Google’s own efforts towards creating better user experiences (UX) and incentives for users, responsive website designs are guaranteed to help any website achieve a higher search engine ranking. 

 

Boosted brand credibility

With convenience becoming the gold standard in the digital world, having a responsive website design can easily boost your brand’s credibility. This is based on the simple fact that any business that takes the time and effort to create better UX is perceived as a trustworthy one. 

 

Increased reach rates

In conjunction with the fourth benefit on this list, another main advantage of implementing a responsive website design is that your website itself will be able to attain a higher reach number due to increased search results ranking. 

 

How you can make your website’s design more responsive

While it may be very much possible to convert your website’s design into a responsive one with online resources and tools alone, it is highly recommended that you leave the task to the hands of competent professionals because of all the intricacies involved.

Unless you have a background in UX design or web development, it can be easy to ruin the entire process and mess up your website, which makes it much more optimal to bring in the services of an expert to handle the task, such as Pure Digital Marketing.

If you’re looking to take your website’s functionality and performance up a notch, get in touch with Tampa’s foremost experts in responsive website design over at Pure Digital Marketing today!