Dermatologist uses new website and seo strategy to average 89 new phone calls per month, while increasing their overall organic traffic by 256%.
Challenge:
A Dermatologist recently hired Pure Digital Marketing to help them become more competitive online and help generate more new patients from their immediate target area of 12 miles. One of the main reasons this Dermatologist was not getting results, they were an older flash website which made it very hard to rank for industry related keyword phrases, bad placement of phone number and a very outdated contact us page that had no way to send email leads.
Solution:
By developing a new CMS website and creating new content that was based on strategic key areas of the practice, Pure Digital Marketing was able to better optimize the title tags, meta tags, descriptions, H1 tags, and overall code that helped grow new qualified non-branded organic traffic to the practice. We were also able to strategically place a phone number in the top right portion of site, add patient reviews and medical credentials to help increase trust factors for new visitors.
Results:
- 37 keywords ranked within top 3
- 256% increase in overall organic traffic
- 198% increase in first time visitors
- 89 average phone calls per month
