HVAC SEO & PPC Case Study

HVAC marketing Case Study

This HVAC company used an SEO & PPC strategy to increase organic traffic by 335% and reduce its annual google adwords marketing budget by 28%.


One of the largest AC Repair, Service & Installation companies in the Tampa Bay Area had been using both the local Yellow Page and coupon mail company to handle all of their online and branding needs.

Although the local Yellow Page company had built a small template based website you could not find them within the first 10 pages of any popular search engine. In addition, the HVAC company also felt that when consumers viewed the original website they lost business because they could not properly showcase all the services & benefits they had to offer and decided to partner with Pure Digital Marketing to increase their online reviews, website visibility and overall value of services in the search engines organic section.


Pure Digital Marketing designed, structured and wrote content for over 25 pages, implemented a blog and used wordpress as the CMS platfom. Pure Digital Marketing also started an aggressive online marketing strategy using both SEO and PPC to increase quality traffic, phone calls and leads.


  • 24 – Top 3 Keywords for Competitive Air Conditioning Terms.
  • 36 – Keywords on Page 1 for Competitive Air Conditioning Terms
  • 335% increase in organic traffic
  • 28% reduction in annual Adwords budget
  • 78 average leads per month over past 12 months.

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