PPC For Metal Buildings

Metal Buildings Marketing Case Study

We Helped A Metal Building Contractor Increase Conversions by 356% While Reducing Their Overall “Cost Per Lead” By 55%

The Problem:

A construction company that specializes in custom metal buildings came to Pure Digital Marketing for help with their PPC management. Their previous PPC vendor was a nationally recognized company that also was a Google Premier Partner. Unfortunately, this previous partner kept increasing the customers’ spend to the point where they were concerned about the effectiveness of their campaign management.

They wanted a local Google certified company to manage their website with industry experience for
the paid campaigns. The company also valued personal interaction and responsiveness that they felt had been lacking with their previous vendor; they didn’t want to email someone halfway across the country and wait days for a reply.


With our recommendations, changes, and managing their paid search campaign, the company’s performance metrics drastically improved within a matter of 60 days. Comparing to the prior company, we’ve:

  • Spent half as much on paid spend: from an avg of $6,000 to $3,500
  • Cost Per Lead reduced from an average of $98 down to $44
  • Increased conversion rate from 4.5% to 20.5%
  • They received increased their search impression share: from 68.7% to 94.4%
  • More than doubled the click-through-rate: from 3.2% to 7.8%

Do you have a Pay-per-click campaign that is performing poorly or costing you more each year? The team at Pure Digital Marketing has a team of certified PPC specialists with years of experience creating and optimizing paid search campaigns for all home service & building contractors.

Call Us Today To Get a Free PPC Analysis of Your Campaign, and Let’s See If We Can Save You Money!

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