We Help Reduce Pay-Per-Click Spend by 41%, While Maintaining Conversions and Increasing Search Impression Share to Almost 95%, for Metal Building Contractor
A construction company that specializes in custom metal buildings came to Pure Digital Marketing for help with their PPC management. Their previous PPC vendor was nationally recognized company who also was a Google Premier Partner. Unfortunately, this previous partner kept increasing the customers spend to the point he was fed up worried about the effectiveness of the campaign.
They wanted a local Google certified company to manage their website with industry experience for
the paid campaigns. The company also valued personal interaction and responsiveness that they felt had been lacking with their previous vendor; they didn’t want to email someone halfway across the country and wait days for a reply.
With our recommendations, changes, and managing of their paid search campaign, the company’s performance metrics drastically improved within a matter of 60 days. Comparing to the prior, we’ve:
- Spent half as much on paid spend: from an avg of $6,000 to $3,500
- They received increased their search impression share: from 68.7% to 94.4%
- Cost Per Lead reduced from an average of $98 down to $44
- More than doubled the click-through-rate: from 3.2% to 7.8%
Do you have a Pay-per-click campaign that is performing poorly or costing you more each year? The team at Pure Digital Marketing has a team of certified PPC specialists with years of experience creating and optimizing paid search campaigns for all home service & building contractors.
Call Us Today To Get a Free PPC Analysis of Your Campaign, and Let’s See If We Can Save You Money!