PPC For Roofing Contractor

Roofer Marketing Case Study

Pure Digital Marketing Helps Roofer Increase Conversions by 226%, From 28 to 63 Average Leads Per Month.

Challenge:

The Roofing contractor industry tends to be very competitive in terms of online marketing, especially since most can cover a pretty extensive area throughout Tampa Bay. So while this roofing contractor thought setting up his own Google Adwords campaign was a good idea, he did not realize how mismanaging the budget, ads, keywords, and conversions could drive up the cost per click and overall cost per lead.

Solution:

Our client already knew that PPC was a good strategy to generate immediate leads and calls. Once he hired Pure Digital Marketing we began to overhaul the campaign by creating a dynamic landing page, optimizing the ad groups, eliminating irrelevant keywords, and implementing both phone and web-form conversion tracking to improve the campaign’s conversion rate while driving down the cost per lead and wasted ad spend.

Results:

  • 226% Increase in conversion rate
  • 63 Average Leads a Month.
  • 256% Increase In Click-Thru-Rate (CTR)
  • 43.8% Decrease in Cost-Per-Click (CPC)
  • 34.6% Decrease in monthly spend

To learn more about how we can help your PPC & Google Ads strategy contact Pure Digital Marketing today!

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