Pure Digital Marketing Helps Roofer Increase Conversions by 226%, From 28 to 63 Average Leads Per Month.
Challenge:
The Roofing contractor industry tends to be very competitive in terms of online marketing, especially since most can cover a pretty extensive area throughout Tampa Bay. So while this roofing contractor thought setting up his own Google Adwords campaign was a good idea, he did not realize how mismanaging the budget, ads, keywords, and conversions could drive up the cost per click and overall cost per lead.
Solution:
Our client already knew that PPC was a good strategy to generate immediate leads and calls. Once he hired Pure Digital Marketing we began to overhaul the campaign by creating a dynamic landing page, optimizing the ad groups, eliminating irrelevant keywords, and implementing both phone and web-form conversion tracking to improve the campaign’s conversion rate while driving down the cost per lead and wasted ad spend.
Results:
- 226% Increase in conversion rate
- 63 Average Leads a Month.
- 256% Increase In Click-Thru-Rate (CTR)
- 43.8% Decrease in Cost-Per-Click (CPC)
- 34.6% Decrease in monthly spend
