Pure Digital Marketing helped improve web traffic, inquiries and sales while helping lower their overall print advertising budget by 50%
Profile:
We worked with a Clearwater self storage facility that has been family owned and operated since 1982. They offer affordable pricing, easy access, 24 hour security and friendly service to rival the larger brand name chains in their industry.
Business Challenge:
This client was in a unique situation, as most of their competition comes from major corporate brands with deep advertising budgets. As a family owned and operated business storage facility they thought, in order to compete, they should spend most of their advertising dollars with all three of the local yellow page companies, as well as other forms of print media advertising. Even though they had been generating some business sales though this method, the team at Pure Digital Marketing felt we could be just as effective by improving web traffic, inquiries and sales while helping lower their overall advertising budget with search engine optimization.
Results:
Pure Digital Marketing developed a strategic SEO plan that was able to produce the following:
- 156% Increase in overall website traffic
- 28% Decrease in website bounce rate
- 50% Decrease in Yellow Page Marketing expenses
- 14 – Top 3 Organic Keyword Rankings
- Average 44 Leads per month
