Content Marketing

google experience, google updates 2021, google algorithm update 2021

Google’s Page Experience Algorithm Update (June 2021): All You Need to Know

Google recently released information about an update to its page ranking system to improve the Google experience for users across all platforms. The update adjusts the metrics used to determine which sites appear first in search results. The Google algorithm update 2021 release date was June 2, but it takes a couple of weeks to fully roll out. It’s a great time to update your site’s content and user-friendliness or hire a digital marketing service to do it for you.  Google Updates 2021 Reveals Major Changes  The 2021 update’s initial rollout date was supposed to be in May. The change

How to Create an Explosive Content Marketing Strategy

How to Create an Explosive Content Marketing Strategy

Devising a content marketing strategy can feel overwhelming, but you’re going to need one if you plan to run an omnichannel experience to capitalize on the more than 4.7 billion Internet users in the world. Each one is a potential customer. You can reach them if you’re willing to be explosive and follow these innovative steps to building a content strategy that works! 1. Identify Your Audience The first step in any digital marketing plan is to know whom you’d like to reach. This is just as true in content marketing like paid advertising. In fact, the relationship you have with your audience should be even more

SEO authorship

5 Incredible Benefits of Google Authorship

Content Marketing! Content Schedule!  Content Management! Content Creation!  Content Strategy!  If you’re familiar with online marketing and SEO strategy, then you’ve undoubtedly heard these buzzwords mentioned in the industry. However, taking advantage of content is easier said than done, as producing quality content on a regular basis (and getting it to rank!) can be a challenge. Fortunately, Google has made it easier than ever to claim your content, help it rank, and build your online influence. Through Google Authorship, brands can take advantage of branding their content and helping it rank. We’ve been surprised, however, at how few brands are

Tampa Internet Marketign company

Experienced Tampa Internet Marketing Company

Hello I’m Dave Caban, President and Founder of Pure Digital Marketing, a full service Tampa internet marketing solutions provider. Offering services of web design, search engine optimization, pay-per-click management, social media management, content marketing, video marketing and more. At Pure Digital Marketing, a Tampa internet marketing company, we run our business based on the three P’s, people, process and profit. Many firms are founded and managed by a web designer or developer, Pure Digital Marketing is owned and operated by internet marketing experts and business people. Our goal is to create an online brand around your business and marketing objectives.

Google Hummingbird

What You Need to Know About Google’s ‘(Not Provided)’ and Hummingbird

In a completely unprecedented move, Google has moved entirely into “secure search,” meaning that HTTPS encryptions will be used for all Google searches. While users relish the increased privacy efforts, this poses a challenge for online marketers, as this means that keyword data will no longer be available to site owners – it is not provided. But don’t worry! While this might seem like a sort of “apocalypse” in the web marketing industry, the biggest impact will be the inability to segment users based on keywords. Essentially, businesses will no longer be able to track searches that are branded versus

Tampa SEO Company

How Content Marketing and SEO Work Together

Content marketing is one of the best methods used to increase the number of visitors to a website. It is classified as an inbound marketing technique that utilizes the production and distribution of high value content in order to produce a number of positive results for websites. When done the right way, content marketing can play a role in effective website SEO. Check out the following ways that content marketing and SEO work together. Content Marketing Through Social Media In ways that are still being examined today, social media has an important impact on SEO. A presence on social media

Content Marketing Cycle

Content Marketing: Tips for Your Content Marketing Success

It is not uncommon for business owners to set high expectations with their content marketing efforts. However, in an attempt to gain high search engine rankings through SEO, marketers often focus on quantity and compromise the quality of the content. When providing low quality content it can often effect your ability to gain attention, increase traffic and most importantly engage your audience. The following are a few suggestions to help you gain traffic while still producing helpful and interesting content. Setting goals − Do you have a strategy in place? This should come before you begin developing and promoting content. What exactly

Tampa SEO Company

Partnering with a reliable SEO company

A well developed and properly executed SEO campaign can prove to be highly beneficial for businesses looking to take advantage of the opportunities that the digital marketplace provides. However, the work required to do so can be difficult and burdensome. Because of that, many will enlist the help of a talented Tampa SEO company. Though some businesses are fortunate enough to have the resources and talented employees needed to do all of their work in house, others will find that partnering with a reliable SEO company is the best way to get the content they need to rank well and

google penguin

Why Is Everyone Talking About The Google Penguin Algorithm?

Last year, Google introduced its new Penguin algorithm in an attempt to decrease the search engine ranking of certain websites that relied on black hat and spam type SEO techniques. This algorithm has undoubtedly changed SEO for the better. For those who are new to the game, search engine optimization is a collection of highly sophisticated techniques that are used generally by Tampa internet marketing professionals to help a website achieve a higher ranking in the results generated by online search engines. Up until recently, a search engine like Google would sometimes reward a website that may have employed questionable SEO techniques with the highest rankings.

Your Fired

Should You Fire Your SEO Company?

  Being in business as a Tampa SEO company and Internet Marketing Consultant, I still get frustrated every time I sit down with a potential client to talk about SEO.  The conversation usually goes something like this: Me: “Thank you for inviting me in….What are you hoping to accomplish today? Client: “I Have fired the last (put any number here) SEO companies because they just weren’t getting me results!” Me: “That’s not good….do you have a snap shot of the monthly tasks they were doing each month?”  Client: “What do you mean?” Me: “Hmmm…how about samples of content marketing from