Internet Marketing

google experience, google updates 2021, google algorithm update 2021

Google’s Page Experience Algorithm Update (June 2021): All You Need to Know

Google recently released information about an update to its page ranking system to improve the Google experience for users across all platforms. The update adjusts the metrics used to determine which sites appear first in search results. The Google algorithm update 2021 release date was June 2, but it takes a couple of weeks to fully roll out. It’s a great time to update your site’s content and user-friendliness or hire a digital marketing service to do it for you.  Google Updates 2021 Reveals Major Changes  The 2021 update’s initial rollout date was supposed to be in May. The change

website call tracking

Website Call Tracking: Why It Matters and How To Track Your Conversions

Most websites track conversions from direct online purchases through the site or the completion of online forms. However, professionals from a leading digital marketing agency in Tampa say website phone calls are also important when determining the business’s conversion rate. Google Analytics makes it easy to track web actions like forms and purchases, but what about website call tracking? Consult the guide below to learn call tracking with Google and additional software and how they both affect your company’s conversion rate.  What Is Website Call Tracking? Website call tracking gives business owners crucial insight into the effectiveness of their website

Tampa Web Design

Mobilegeddon Expected to Trump Panda and Penguin Algorithm Updates

Historically, many of these updates simply tweak and refresh the existing algorithms with little or no impact on search engine rankings. As most webmasters and SEO professionals know by now, the next Google search engine update is expected to go well beyond previous changes and they are gearing up to make significant changes to their strategies. Zineb Ait Bahajji, a member of Google’s Webmaster Trends team, said at SMX Munich that the new mobile-friendly algorithm change will have more of an impact on search rankings than either Panda or Penguin, two of the most recent search and most extensive updates.

video marketing cut out

Infographic: Video Marketing Works

How can you enhance your marketing strategies by using online video? Our Team here at Pure Digital Marketing have produced  a “Video Marketing Works” infographic with lots of valuable stats and information about the topic that you might find interesting:  Video Marketing Big Shift: Internet video traffic will be 69% of all internet traffic by 2017 1 Billion users watch 6 billion hours of video on YouTube per month Video ad spending will double in 3 years to over 8 billion Why Video Marketing Works: Visitors spend 88% more time on a website with video 46% are more likely to seek

Tampa Internet Marketign company

Experienced Tampa Internet Marketing Company

Hello I’m Dave Caban, President and Founder of Pure Digital Marketing, a full service Tampa internet marketing solutions provider. Offering services of web design, search engine optimization, pay-per-click management, social media management, content marketing, video marketing and more. At Pure Digital Marketing, a Tampa internet marketing company, we run our business based on the three P’s, people, process and profit. Many firms are founded and managed by a web designer or developer, Pure Digital Marketing is owned and operated by internet marketing experts and business people. Our goal is to create an online brand around your business and marketing objectives.

Google Penguin

What You Need to Know About Google’s Penguin 2.1

It’s official! On October 4, 2013, Google released its largest Penguin update yet. Like the previous updates, Google Penguin 2.1 has altered the rankings algorithm, affecting how webmasters and brands approach SEO in their digital marketing campaigns. Not sure how Penguin 2.1 directly affects your brand? Then you’re not alone. The Top Three Things You Need To Know About Penguin 2.1. It affects approximately 1 percent of searches. While most searches on Google will be largely unaffected by Penguin 2.1, the reality is that the number of queries impacted is significantly larger than previous updates. As always, only those that

google penguin

Why Is Everyone Talking About The Google Penguin Algorithm?

Last year, Google introduced its new Penguin algorithm in an attempt to decrease the search engine ranking of certain websites that relied on black hat and spam type SEO techniques. This algorithm has undoubtedly changed SEO for the better. For those who are new to the game, search engine optimization is a collection of highly sophisticated techniques that are used generally by Tampa internet marketing professionals to help a website achieve a higher ranking in the results generated by online search engines. Up until recently, a search engine like Google would sometimes reward a website that may have employed questionable SEO techniques with the highest rankings.

Responsive Web Design Tampa

Why Responsive Web Design and SEO is Your Best Mobile Strategy.

You don’t need to be an internet marketing expert to know that mobile searches are on the rise. In fact, some analysts say that the number of mobile searches performed on a smartphone or tablet will surpass the ones done on traditional desktop’s by 2014! The debate between using responsive web design or a separate mobile website is a hot topic. However, if SEO is a focal point of your online strategy then here are some reasons to consider responsive web design. It Makes Google Happy If you plan on seeing any SEO success, you’ve got to keep Google’s wishes

Your Fired

Should You Fire Your SEO Company?

  Being in business as a Tampa SEO company and Internet Marketing Consultant, I still get frustrated every time I sit down with a potential client to talk about SEO.  The conversation usually goes something like this: Me: “Thank you for inviting me in….What are you hoping to accomplish today? Client: “I Have fired the last (put any number here) SEO companies because they just weren’t getting me results!” Me: “That’s not good….do you have a snap shot of the monthly tasks they were doing each month?”  Client: “What do you mean?” Me: “Hmmm…how about samples of content marketing from

dislike button

Why Buying Fans and Followers Makes Your Company Look Desperate.

As a qualified tampa search engine optimization and internet marketing company, This post just needs to be said…. Over the Thanksgiving weekend I was scanning Facebook posts and articles from friends when I saw a message for a “BLACK FRIDAY SPECIAL”.  Shocker I know, we all saw black friday specials but this deal was different.  This company posted an offer to get you 1,000 Facebook fans, 5,000 twitter Followers and 10,000 you tube video views for just under a $100. The company went on to say that its about “Social Proof” and once you have these “so-called” fans and followers