While Google’s latest SERP shake up has nothing to do with a search algorithm, it may still be impacting the position of your business in search results. Google’s Adwords side bar ads are officially out and in their place are up to four ads at the top of the page, located above organic desktop search …
What Google’s New Adwords Display Means for Your Business & SEO Read More »
Historically, many of these updates simply tweak and refresh the existing algorithms with little or no impact on search engine rankings. As most webmasters and SEO professionals know by now, the next Google search engine update is expected to go well beyond previous changes and they are gearing up to make significant changes to their …
Mobilegeddon Expected to Trump Panda and Penguin Algorithm Updates Read More »
As the New Year has rolled around, it’ seems like our phone calls have increased with business owners wanting to add SEO to their marketing plan or at least analyze changing SEO companies because of poor results from someone else. Obviously, optimizing your website for search is no longer an option component of your marketing …
In the excitement of gaining a competitive edge, it’s tempting to opt for a flashy website that grabs the attention of the user and showcases all your business has to offer. But is this really the best tactic to employ? The reality is that simple websites are a top web design trend for a reason! …
SEO Sensibility: Simple Websites vs. Flashy Websites? Read More »
Content Marketing! Content Schedule! Content Management! Content Creation! Content Strategy! If you’re familiar with online marketing and SEO strategy, then you’ve undoubtedly heard these buzzwords mentioned in the industry. However, taking advantage of content is easier said than done, as producing quality content on a regular basis (and getting it to rank!) can be a …
Hello I’m Dave Caban, President and Founder of Pure Digital Marketing, a full service Tampa internet marketing solutions provider. Offering services of web design, search engine optimization, pay-per-click management, social media management, content marketing, video marketing and more. At Pure Digital Marketing, a Tampa internet marketing company, we run our business based on the three …
Did you know that, according to Netcraft, there are approximately 644 million active websites online? This should give some indication of why great web design is important. Of course, not all of these websites are going to be selling the same services and products that you do. But even if you assume only 1/10,000 website is relevant, …
Three Reasons to Invest in Professional Web Design Read More »
In a completely unprecedented move, Google has moved entirely into “secure search,” meaning that HTTPS encryptions will be used for all Google searches. While users relish the increased privacy efforts, this poses a challenge for online marketers, as this means that keyword data will no longer be available to site owners – it is not …
What You Need to Know About Google’s ‘(Not Provided)’ and Hummingbird Read More »
It’s official! On October 4, 2013, Google released its largest Penguin update yet. Like the previous updates, Google Penguin 2.1 has altered the rankings algorithm, affecting how webmasters and brands approach SEO in their digital marketing campaigns. Not sure how Penguin 2.1 directly affects your brand? Then you’re not alone. The Top Three Things You …
What You Need to Know About Google’s Penguin 2.1 Read More »
Search engine optimization, or SEO, has become an increasingly important tool for businesses of all shapes and sizes throughout the last few years. SEO helps to make websites easier for people to find. The easier a website is to find, the more likely people are to browse that particular website. If the website were to …
