Types of keywords for your SEO campaign

6 Types of Keywords & How to Use Them in Your SEO Campaign

6 Types of SEO Keywords You Should Know Search engine optimization is an indispensable plank of every modern online marketing plan. Without a concrete and customized plan using the right types of keywords in the most appropriate ways, your business and its message risk getting lost in a deluge of competitors. SEO can seem daunting, particularly for business owners new to online marketing. Without the right plan, you risk spending time and money on internet advertising without getting your message to the right customers.  Pure Digital Marketing, an award-winning SEO company in Tampa, has the practical experience to create and implement

PPC Bidding Strategies

PPC Bidding Strategies: 6 Pro Tips for a Successful Campaign

6 Tips on Effective PPC Bidding Strategies Pay-per-click (PPC) ads are an effective digital marketing strategy, especially Google Ads. The world’s most-used search engine uses artificial intelligence for its PPC bidding strategies. Automating bidding on the advertising platform can optimize marketing campaigns in some cases, but manual bidding works better for others.  As one of the go-to companies for Tampa’s pay-per-click management services, the marketing experts at Pure Digital Marketing explain what you should know about the most effective PPC bidding strategies.  What Is Manual Cost-Per-Click Bidding for Google Ads? Manual CPC lets you determine the maximum price you’ll pay if someone clicks

best practices for page optimization

Landing Page Optimization for SEO: Best Practices

Developing credible and effective landing pages is essential for businesses, big or small. However, digital marketing trends change quickly, so it’s hard for business owners to keep up. The best way to effectively manage your digital marketing strategy is with the help of a knowledgeable digital marketing team. Are you looking for a top-tier SEO company in Tampa that handles landing page optimization, analytics algorithms, and landing page creation that prioritizes digital growth? Then, schedule an appointment today with Pure Digital Marketing to drive your web traffic to the next level. Essential Practices for Quality Landing Pages Plenty of practices work harmoniously

Digital Marketing for Brand Awareness

A Brief Guide to Using Digital Marketing To Enhance Brand Awareness for Businesses

Digital marketing has become an essential facet of every business’s overall marketing strategy, and it will become more relevant as we proceed further into the 2020s.  Pure Digital Marketing provides state-of-the-art SEO services in Tampa, FL. We have firsthand experience with how the right marketing strategy transforms growing businesses and gives them the power to assert their dominance in competitive environments. We understand how to employ digital marketing to enhance brand awareness and nurture enduring brand loyalty. If your business struggles or sits on the cusp of renewed growth, you cannot afford to overlook the power of digital marketing. Search Engine

how to build quality links to your site

Why Quality Link Building Should Be a Part of Your SEO Campaign

The world of digital marketing is very crowded, with so many companies vying for attention on search engine result pages, social media, and paid ads. SEO strategies are essential for standing out in this sea of voices. One aspect of SEO you shouldn’t overlook is quality link building. Experts from a top Tampa SEO company explain why you include quality link building in your SEO campaign. What Is Quality Link Building, and How Does It Work? Link building is a digital marketing technique for improving the visibility and reach of your website. It involves building relationships with other websites and

How to Respond to a Bad Review on Google

How to Respond to a Bad Review on Google

When your business gets a negative review on Google, you may feel anxious and have the instinct to defend your work or product with ferocity. However, appearing hostile and defensive to potential customers who read your reviews and responses will only have adverse effects. Rather than lashing out at your naysayers, employ the effective digital marketing strategies by Pure Digital Marketing in Tampa, FL. If you’re unsure how to respond to a bad review on Google, you don’t need to worry. Remember that customer feedback about a negative experience isn’t the end of the world. In this post, you’ll find

Digital Marketing Skills

Six Important Digital Marketing Skills Your Chosen Agency Should Have

The digital industry can be challenging to navigate for inexperienced marketers. That is why developing the right digital marketing skills is essential to your business’s success.  Thousands of marketing firms compete in these online spaces to achieve the highest return on investment for their clients. Your agency will need the right tools and wisdom to stay ahead of the competition, like SEO services by Pure Digital Marketing. Below, the experts unpack the details of essential digital marketing skills. The Importance of Having the Right Skills The internet continues to grow and evolve every day. Businesses must keep up with these changing

Businessman using smartphone and computer keyboard.

What Is a Google My Business Profile?: Everything You Need to Know

Tips from a Tampa Digital Marketing Agency About Managing Your Business Profile on Google As a business owner, your profile on google affects how many new leads and repeat customers you get. So what is a Google My Business profile? At Pure Digital Marketing, we’re Tampa’s trusted local SEO services provider. We’re going to answer that question and more in the paragraphs below. What Is a Google My Business Profile? Business owners can control their branding and reputation on Google with a Google My Business Profile. Your business profile on Google can include: Business hours Phone number Website Location Photos

SEO in 2022

SEO in 2022: How Impactful Is It and What Changed?

Digital marketing companies across the country understand the importance of SEO in 2022. To compete in the expanding industry, companies and their clients must use effective strategies to maintain online traffic growth. However, expectations and algorithms change every year, so what is important to know in 2022? Staying on top of the Google algorithm is crucial for digital marketing success. Specialists at the most competent SEO company in Tampa explain the impact of SEO in 2022 and what changes you should expect. The Impact Should companies still prioritize SEO for websites, blogs, and other content? Absolutely. SEO is as essential

facebook ads

5 Surprising Things You Are Doing Wrong in Your Facebook Ads

Facebook touts over 3 billion users around the world making it still the largest social media platform out there! It’s no wonder that Facebook ads are prime real estate for marketing your growing business. There is so much potential for businesses large and small to instantly reach their audience. Yet, knowing the right way to use Facebook ads to a business’s advantage can present challenges.  If one’s Facebook ads are flopping, there is most likely a simple solution. Check out these 5 surprising mistakes that many individuals make! 1. Bidding Too Low When creating a Facebook ad one can choose to create a bid cap.