A robust Search Engine Optimization, or SEO, strategy allows you to consistently see more traffic and generate more sales for your business. But even if you’re aware of some issues with your website, staying on top of the most successful optimization techniques can be challenging. Are you struggling to get results from your SEO efforts? Looking to raise your SEO game?
Feel free to call the Pure Digital Marketing team at 813-536-3878 to learn more about internet marketing services. This blog post highlights some of the most common SEO errors you should avoid.
Unclear SEO Goals
Before you set out to use SEO for your website, start by setting clear SEO goals. If you’re not sure what you want to achieve from optimizing your website’s SEO, you’ll have a challenge growing your venture. The secret is to identify what you want from your website and SEO, then plan out your strategy.
Not Using Analytics to Track Progress
SEO involves more than just traffic. It incorporates conversion. The only way to find out if your SEO efforts yield the best results is to track them. Knowing what works and what doesn’t will help you better optimize your site as a whole and determine which efforts to focus on and which ones to abandon.
Ignoring Your “Google My Business” Listing
If you want your business to rank on Google Maps, Google My Business is the place to be. While you can set up your page directly with Google, it’s crucial to verify your listing to prevent anyone else from editing it in the future. Once you’ve set up the page, include a proper and unique business description, choose the right business category, provide contact information, and upload relevant pictures of your business.
Poorly Written Content
One of the most common mistakes people make is trying to create content as cheaply as possible. Google keeps getting more sophisticated in how it reads and ranks content. Nonetheless, it always gives the greatest visibility to the most valuable, user-friendly content. Moreover, low-quality content negatively affects conversion rates.
Not Having Unique Title Tags and Meta Descriptions
Every page on your website should have a unique title that’s specific to each page. Meta descriptions are also crucial because they can allow you to get higher click-through rates and improved conversions. So, make each meta description unique and persuasive. Create custom title tags and meta descriptions that will make people want to click on your website in search results.
Not Optimizing for the Right Keywords
Make sure you’re targeting keywords that are relevant to the pages you’re optimizing. While generic keywords can drive plenty of traffic, they won’t convert if they fail to match what’s on the page. A solid SEO strategy should start with thorough keyword research.
It also helps to remember that often the highest-traffic keywords may not always result in the highest conversion rates. Accurate, intent-focused, and long-tail keywords can offer the best results.
Ignoring Local SEO
Suppose your business focuses on clients within a certain region or city. In that case, you can’t afford to ignore local SEO because you might lose a significant number of customers in your physical location or visitors to your site. Start by creating a Google My Business listing and filling out the information. You should also optimize your landing page with local SEO keywords.
Another best practice is to list yourself on local-based sites and networks such as Yelp, Google Places, Foursquare, Merchant Circle, and more.
Not Investing in a Mobile-Friendly Experience
Having a website that’s not mobile-friendly could easily lead to a high bounce rate or loss of traffic because mobile devices are users’ top choice today. Search engines can recognize when your website isn’t mobile-friendly. To avoid losing mobile customers:
● Ensure you have a responsive web design.
● Improve your site’s load time to avoid high bounce rates.
● Align your mobile and local strategies.
● Invest in mobile content aimed at giving users a better mobile experience.
Holding onto Ancient SEO Best Practices
SEO is constantly changing. The strategies that worked well a decade ago may no longer yield results today. So, if you want to stay on top of SEO, you need to use modern SEO techniques and stay up to date on the most recent developments. Keep an eye out for shifts in the industry, changes by Google, and any other new updates.
Not Running Regular Website Audits
An audit reviews your website from the view of a search engine and the client’s point of view. Is it easy to find relevant information? How fast does the mobile version of the site load? Is site navigation user-friendly? Website audits reveal ways to improve your site. Audits examine website loading speed, SEO, content quality, the checkout process, and so much more.
Focusing Only on On-Site SEO
Optimizing your website is a crucial part of ranking. However, you need to pay attention to off-site strategies as well. It’s essential, therefore, to create engaging content for other websites. Invest some time and resources to have content placed on other high-authority websites that have links to your website.
And when building links, make sure you create link-worthy content. Merely well-written content may not suffice. Publish tutorials, top lists, and infographics to make it exceptionally valuable.
Avoid Common Errors in SEO
While this SEO blog guide isn’t a complete list, watching out for these common errors in SEO will help your site in search results. If you’re looking for SEO experts in Tampa, FL, for additional help creating and managing your SEO strategy, contact Pure Digital Marketing at 813-536-3878.