Being in business as a Tampa SEO company and Internet Marketing Consultant, I still get frustrated every time I sit down with a potential client to talk about SEO. The conversation usually goes something like this:
Me: “Thank you for inviting me in….What are you hoping to accomplish today?
Client: “I Have fired the last (put any number here) SEO companies because they just weren’t getting me results!”
Me: “That’s not good….do you have a snap shot of the monthly tasks they were doing each month?”
Client: “What do you mean?”
Me: “Hmmm…how about samples of content marketing from articles & guest blogs they produced?”
Client: “I have no idea what your talking about”
Me: “I see, well did they at least provide weekly or monthly reports?”
Client: “Yes I have ranking reports right here”
Me: “What about traffic reports so we can view where your site traffic comes from?”
Client: “Why is that important? shouldn’t it be about rankings?”
Clearly the word SEO has become some sort of trendy name that people want, have no idea what it is, what they’re buying or what the firm they hired is even doing.
Here is a list of things to consider about your SEO Company:
- Do you know EXACTLY what your SEO firm is doing each month? If not you have a serious problem.
- Does your SEO company put a huge emphasis on getting on-page SEO factors correct? If not then you have a serious problem
- Do they get excited about “keyword ranking reports”? If rankings are more important than “increased keyword traffic” and conversions, then you have a serious problem.
- Does your SEO company talk about “directory citations” and “back-links” but never mentions “content marketing”? If so, you have a problem.
- Does your SEO firm meet or discuss ideas about new, fresh, and engaging content to add on and/or off your site each month to create natural links? If not, you have a problem.
The game of SEO hasn’t changed just the people selling it. There are many variables to SEO and should never be looked as a one size fits all model. It starts at the beginning with the structure and coding of your website, site-map, on-page SEO factors, quality content, internal linking and more.
Any SEO Company that does not care enough to help educate their clients about SEO, the changes that occur or cannot give you a clear detailed description and proof of the tasks they will perform each month, then they are not worth what they are being paid.
I’d love to hear what you think.