Content marketing is one of the best methods used to increase the number of visitors to a website. It is classified as an inbound marketing technique that utilizes the production and distribution of high value content in order to produce a number of positive results for websites. When done the right way, content marketing can play a role in effective website SEO. Check out the following ways that content marketing and SEO work together.
Content Marketing Through Social Media
In ways that are still being examined today, social media has an important impact on SEO. A presence on social media sites, such as Facebook and Twitter, will help your content to get indexed faster, increase your rankings for terms in social shares and connections, and increase your domain’s ranking. In order to accomplish this, a website cannot just throw up low quality content. Visitors need to be compelled to view and share the content of a particular website.
How To Use Social Media Effectively
The best way to accomplish this is by making sure the content posted by a particular site is of very high quality. Re-shared content (such as other people’s witty status updates or tweets) is effective, but it is also important to share original material as well. It is also important to make sure that this content is delivered at a time when the majority of users are viewing the targeted site. That way, the best content is going up at a time when the most users are paying attention.
Attract Attention with Blogs Posts
A key part of a good content marketing strategy is the website’s blog. Generally speaking, this kind of content doesn’t attract as much attention as other content, such as video clips or infographics, but they do tend to attract a steady stream of views over time. Even though blog posts are substantially longer that status updates or tweets, they do have something in common with the content posted on social media, in that they should be of a high quality.
Adding “Linkbait” Content
Search engines today will penalize a site for flooding the web with spam links. Today, it is much more effective to create posts that are designed to be shared across multiple sites, blog networks, and other web platforms. In order for your content to go “viral,” provide things such as infographics or instructographic images, humorous or educational video clips, or downloadable guides or reports. When distributed in high enough numbers, “linkbait” content like this can create tons of links naturally, and with zero additional effort from the site owners.
