How to Implement Schema Markup for SEO: A Brief Guide

schema markup

People have utilized SEO to increase website traffic for several years, but a relatively new form of SEO called schema markup is becoming increasingly popular in the internet realm. However, many Tampa residents don’t understand what schema markup is or how to implement it into their websites. That’s why Pure Digital Marketing put together this guide to teach you how to implement schema markup on webpages and increase your website’s traffic.

Pure Digital Marketing is Tampa’s top-rated SEO company. It specializes in high-quality SEO services that increase web traffic and drive more viewers to online storefronts, blogs, and more. If you want to boost your webpage’s visitors and enhance its overall quality, contact Pure Digital Marketing.

What Is Schema Markup?

Schema markup is one of the best yet most underutilized methods of SEO marketing. It’s a form of code (also called semantic vocabulary) that website owners incorporate into their sites to provide more information about their businesses or services through major search engines. It offers users more details about the webpage and what they can expect to see on your website.

For example, if you post a hot sauce recipe on your website, you can incorporate schema markups to list estimated cook times, ingredients, and other information in the search engine results.

Schema represents a specific data type called structured data. Structured data implementation helps major search engines understand your website’s content by organizing the information and making it easier to understand. It’s an excellent tool for content management and gives users a brief summary of a webpage’s information to increase web traffic.

Types of Schema Markup

Search engines understand numerous schema markup variations. Each variety provides specific information to the engines to offer better results to users. Below are the 32 forms most major search engines understand.

  • Book
  • Article
  • Breadcrumb
  • Carousel
  • Course
  • Dataset
  • Employer aggregate rating
  • Event
  • Fact check
  • FAQ
  • Home activities
  • How-to
  • Image license
  • Job postings
  • Learning video
  • Math solvers
  • Movie
  • Education Q&A
  • Estimated salary
  • Podcast
  • Practice problems
  • Q&A
  • Recipe
  • Software app (Beta)
  • Speakable
  • Paywalled content and subscription
  • Video

How to Implement Schema Markup

Now that you understand schema markup and structured data, you can learn how to implement schema markup into your website. Follow the steps below to incorporate schema markup on your webpage.

Step 1: Open Google’s Structured Data Markup Helper

Start by opening Google’s structured data markup helper. Once there, select the data code that represents relevant content on your webpage.

Step 2: Paste the URL

Underneath Google’s data options, there’s a URL bar for you to add your webpage’s URL address. Paste your URL into the bar and click the “Start Tagging” button. Let it load until you see your data items list on the right side of your screen and your webpage on the left.

Step 3: Select the Markup Elements

Next, highlight the information within your webpage you want to mark up. If you want the title of an article marked up, select the name option in the data elements tab after highlighting. Continue marking information within your webpage until you are satisfied with the markup list.

Step 4: Develop the HTML

After marking all the information, it should appear next to the data items. Click the “Create HTML” button, and Google should automatically make your HTML.

Step 5: Implement Schema Markup

Once you create the HTML, go to your source code or CMS (content management system) and implement the highlighted information in the required areas. You should see yellow tags on the scrollbar to find your schema markup code. Once you implement the code, click the “Finish” button.

Step 6: Test the Schema

Finally, select the Structured Data Testing Tool to learn what the webpage looks like with added markups. Assess the code and click preview after pasting it into the correct section. You can inspect the markup elements and edit the HTML if necessary before completing the process.

Contact Pure Digital Marketing for Professional SEO Services

If you want to improve your web traffic and SEO, contact Pure Digital Marketing. Its award-winning team will teach you how to implement schema markup and explain the types of SEO keywords to score your website higher in search engines. Pure Digital Marketing has helped countless website owners enhance their web traffic, and it can do the same for you.

Give Pure Digital Marketing a call and see what its team can do for you today!