Now that you’re getting results from your email marketing, it’s time to maximize them. By doing so, you’ll be surprised at how much more you can get to engage your clients and increase your sales.
Here are some things to help you take advantage of what you’re getting from your email marketing results:
Commit to Continuous Customer Profiling
Since you’re already sending out emails, you already have a list of email subscribers. As you get results from your email marketing, don’t forget to update your customer profiles on your email list. Why? The more you know about them, the better it is for you when you’re planning out your email marketing strategy. Additionally, continuously updating your customer profiles will help you understand better what resonates with your customers and what doesn’t.
Test Marketing Elements
The people who subscribed to your emails are valuable to your business. The reason for this is that these are people who are already engaged with your brand, and they’re interested in what you have to say. Use this opportunity to test marketing elements, such as your branding, voice and tone, positioning, taglines, and many more. Through testing, you’ll gain a deeper understanding of what resonates with your existing customers before you send it out to a wider audience. You might also want to consider directly asking your customers for feedback.
Always Have Consistent & Clear Call to Action (CTA)
In spite of the reason that you have a solid email list, make sure never to forget your CTA buttons in your email content. It’s likely that some of your email subscribers haven’t taken action yet, but they open your emails. A CTA is a good way to encourage your subscribers to take the next step. Another thing to keep in mind is to ensure that your CTA is clear in a way that your customers will know what they need to do if they want to get your product or service. However, you also have to make sure to keep it short.
Have One Offer at a Time
No matter how good your email marketing results are, it’s essential to keep in mind not to overwhelm your subscribers with a lot of offers. It’s tempting to have multiple offers in one email, but this will only confuse your subscribers. In email marketing, you want your subscribers’ full attention, which means you need them to focus on one thing alone. Keep your offers one at a time, and should you send another offer, make sure that it’s relevant and a considerable amount of time has already passed following the initial offer.
Keep Your Email Messages Personalized
Your email copies must always be personalized. You can do this by mentioning the name of the recipient or inserting the recipient’s name in the middle of the message. A personalized email will make subscribers feel more valued. Moreover, when they see their name in the content of the message, they’ll slow down to read.
Maximizing your email marketing results isn’t difficult. If you think about it, you only need to be consistent in what’s working and use the results to identify what’s not working. From there, you can improve your email marketing strategies until you hit the right spot.
We’re an email marketing agency in Tampa, get in touch with us to see how we can help.