We Find Creative Marketing Solutions For Law Firms
While billboards and TV ads are still effective ways to reach clients, today’s consumers are savvy and find it easier to use the internet to find attorneys. If your law firm has a strong web presence, you probably already know the internet is your greatest marketing tool. On the other hand, if you have a limited or non-existent web presence the internet is more than likely driving potential clients to your competitors. At Pure Digital Marketing, we make it easier for clients to find you – and book your legal services – online. We specialize in law firm marketing and have been helping law firms thrive for several years.
A Wide Range Of Case Studies In The Legal Industry
At Pure Digital Marketing, our law firm marketing services are available to all law firms regardless of your practice expertise. Many of our law firm marketing clients include:
- Personal Injury Attorneys
- Criminal Defense Attorneys
- Family & Divorce Attorneys
- Real Estate Lawyers
- Business Lawyers
- And more….
As you can see, our clients run the gamut within the legal field: we provide creative internet marketing solutions to firms large and small. This flexibility is one of our greatest assets, and one of the many things that keep our clients coming back to us for legal marketing services. We will tailor our marketing services to your law firm’s needs and specialties.
Standing Out From The Crowd
Even a small metro area will have hundreds of attorneys within each area of practice. Most of these attorneys and law firms have websites. This poses a problem for lawyers who are trying to reach clients online, namely, “How do you stand out from the digital crowd?” This is why a service like Search Engine Optimization (SEO) is essential to the legal industry. For most clients, the search for an attorney starts on search engines like Google, Yahoo, and Bing. What many attorneys/law firms don’t realize is that the search for an attorney typically ends on the first page of Google, Yahoo, or Bing: search engine users rarely click past the first page of results. The key is to make sure that your firm’s website shows up on the first page of local search results. That is where our SEO services come in. We use sophisticated algorithms to help your law firm move up in the local search rankings. We will take your law firm to the top.
At this point, you might be wondering, “What makes Pure Digital Marketing stand out from the crowd of SEO companies?” That is a fair question, as we are part of a growing industry that offers a wide range of companies to choose from. Few of these companies know the legal industry like we do. Our expert knowledge of the legal industry will help you increase your search engine ranking not only within your local area, but within your area of legal practice. All of our SEO services are built on a foundation of thorough research: we will analyze your law firm’s website for key SEO factors and will research/target the citation listings of competing law firms in your area. You get to sit back and watch their clients become your clients.
Website Design Services
Solo attorneys and small law firms rarely have the IT staff required to build a proper website. Often, these lawyers/law firms will outsource their website design. Why not outsource these services to a company that knows how to turn clicks into clients? At Pure Digital Marketing, we design websites that work for law firms. Here’s what you can expect out of your website, once we have worked our magic:
- User-Friendly: Visitors will be able to easily navigate your website and find out what your law firm has to offer
- Results-Focused: Your website will grab people’s attention and sell your services for you
- Search Engine-Optimized: Your website will be optimized so that you can rank higher in the local search results
- Mobile-Friendly: People will be able to view and navigate your website from any mobile device
That last point is crucial, as clients are increasingly finding and visiting attorneys’ websites on mobile devices. Mobile devices are quickly replacing personal computers as the preferred method of conducting all online business. If your website is not mobile-friendly, all the hard work you put into it will be of little use. As a law firm marketing company that specializes in website design, Pure Digital Marketing will ensure that your site will reach people on mobile devices.
Upholding Your Reputation
Reputation management is a struggle for all attorneys and law firms. Given the nature of the legal profession, tensions can run high, and a client may leave a negative review even though you provided honest and exceptional legal services. At Pure Digital Marketing, we can help you uphold the stellar reputation that you have worked so hard to earn. How do we do it? We provide the following reputation management services to lawyers and law firms:
- Encouraging your customers to write positive reviews
- Promoting your law firm via search engines and social media
- Monitoring new links and reviews concerning your law firm
At Pure Digital Marketing, we reach out to your satisfied clients, encouraging them to leave positive reviews. We are talking about the clients that you have won big settlements for, successfully defended in court, or otherwise helped through the most difficult period in their lives. These clients can be your biggest champions–we help you take advantage of the positive feedback that so many of them have to offer. We also monitor the negative feedback, preventing it from bringing your rating down. You have worked hard to build a solid reputation in your area–don’t let a few unfair reviews ruin it.
The Pure Digital Marketing Difference
We have already mentioned some of the ways that we are different from other digital marketing agencies. Here are some other things that set us apart from other law firm marketing services:
At Pure Digital Marketing, we are dedicated to helping your law firm succeed. We understand the needs of law firms and can provide creative solutions to any digital marketing problems that you may have.