PPC in 2023: Top Campaign Strategies Your Business Should Adopt

ppc in 2023

For numerous years, online business owners have used PPC (pay-per-click) marketing to grow their companies. However, many older PPC marketing campaigns aren’t as effective as they used to be. As technology, internet users, social media, and search engines evolve, so should your PPC campaigns.

However, keeping up with the ever-changing PPC campaign trends isn’t always easy. That’s why Pure Digital Marketing put together some of the best PPC in 2023.

Pure Digital Marketing is one of Tampa’s pay-per-click management services, offering high-quality SEO and digital marketing services to drive more people to your website or online marketplace. If you want to improve your website’s SEO strategies or need to optimize your pay-per-click campaign, contact Pure Digital Marketing.

Top 5 PPC Campaign Strategies for Businesses

Around 50% of PPC visitors are more likely to purchase products than users visiting your site organically, making PPC marketing strategies essential for online businesses. Understanding the best PPC campaign strategies will help grow your company while increasing revenue. Below are five of the best PPC campaign types for online businesses in 2023.

Voice search has experienced a surge in popularity over the last few years. With more people using voice search every year, incorporating efficient PPC campaigns utilizing conversational language is a must. Using natural language and long-tail keywords will help rank your ads higher in search engines, so include as many as possible without sounding robotic.

Also, keywords in the form of questions can increase your PPC performance outcomes. Optimizing your PPC campaigns for voice search will put your products in front of more consumers, taking your business to new heights.

2. Create Video Ads

Online videos have slowly overtaken traditional television. However, the power of video ads is as strong as ever. Short-form videos have seen tremendous growth and are a fantastic tool for online businesses. Creating short advertising clips for videos is a great way to expand your business and drive more customers to your website.

However, it’s best to keep your video advertisements short since people’s attention spans continue to shrink. Six-second ads work perfectly for online videos, allowing them to play after, during, or before the video. It’s an efficient ads strategy that does wonders in today’s digital market.

3. Mobile-Friendly PPC Ads

Most people browse the internet and social media on smartphones and other mobile devices. Creating mobile-friendly PPC ads will put your products in front of more faces and increase the chances of new consumers. It’s also a fantastic way to diversify your audience by bringing in younger customers that rarely browse the internet on desktops.

4. Utilize Social Media

Social media plays more of a role in people’s lives than ever before. Studies show that 4.9 billion people worldwide use at least one form of social media, making it one of the biggest audiences to advertise to. Social media PPC in 2023 is arguably the most important form of advertising since nearly half of the world is on a platform.

However, don’t focus on creating ads for just one social media platform. You want to develop ads for as many social media sites as possible to increase potential customers. TikTok, Facebook, Instagram, and YouTube are key platforms every business should have an advertising presence on.

5. Use First-Party Data

Third-party data is slowly becoming obsolete due to more robust data protection and user privacy restrictions. It’s best to change your focus to first-party data to retrieve information directly from the consumer. You can collect first-party data in various ways, including, but not limited to:

  • Email signups
  • Using tools like Snitcher, Lusha, and Clearbit
  • Trading business cards at trade shows

Gravitating away from third-party data collection will give you a head start on the competition, allowing you to target your ads to individuals more efficiently.

Contact Pure Digital Marketing for Excellent SEO and PPC Services in Tampa, FL

If you want to grow your business using effective PPC in 2023, contact Pure Digital Marketing. Their team of award-winning SEO experts will take your advertisements to the next level while helping you rank hiring in major search engines. They will teach you the best audit tools for your company while informing you on helpful PPC ad auctions to grow your budding enterprise.

Don’t let your PPC campaigns fall by the wayside. Give Pure Digital Marketing a call and allow their team to enhance your company’s PPC ad campaigns today!