You can increase your appeal to customers and boost your ranking on search engines by including blogs on your website. However, properly leveraging a blog requires you to understand SEO (search engine optimization) tactics. Writing an SEO blog can draw people to your site—but a poorly done blog may drop your ranking on sites like Google.
You can get Tampa local SEO services, including assistance with SEO blogs, by working with Pure Digital Marketing. Learn more about SEO tips by calling 813-536-3878.
Reasons to Focus on Blogs for Your Website
Including blogs on your website can benefit your SEO ranking in several ways. First of all, effectively answering your customers’ questions can encourage them to stay longer on your website, boosting ‘dwell time,’ or how long visitors remain on a page.
Google uses dwell time as an indirect factor in SEO rankings. Blog content can also help improve your overall SEO ranking. You can include SEO keywords in the body of the blog, your blog title, and the meta descriptions, which allows search engines to understand your site better and rank it appropriately.
Learn about who needs local SEO by reaching out to Pure Digital Marketing. In many situations, local, blog-focused SEO can help any online business increase its search engine ranking.
Ways to Leverage Your Blog
An SEO blog can improve your placement in search results on sites like Google and Bing. However, you need to focus on producing blogs that utilize several effective SEO strategies to gain these benefits.
Local SEO companies focus on both technical SEO and page SEO factors, driving your company higher in the rankings and making your website more appealing to visitors. When building an SEO blog, focus on the following steps:
Keyword Optimization
Search engines like Google use formulas to review websites and rank them partially based on their usage of specific keywords. Including these keywords in your blogs can help increase your SEO rank. However, simply listing a bunch of words on your blog will not help.
Instead, keyword optimization involves:
- Identifying high-ranking keywords
- Selecting relevant terms that relate to the keywords
- Using keywords in a natural way throughout the blog
You can even include the keywords—or phrases—in the title of your article, which can also improve your SEO rank.
Targeting a Specific Market Segment
Anyone on the internet could click on your blog. However, you have the best chances of leveraging your SEO blog if you design it to reach your target audience. To do that, you need to identify your target market first and then write the blog to address their needs.
Before writing a blog, make sure you consider your target market’s:
- Buying behaviors
- Psychographics
- Demographics
You can then design your blog around questions or concerns your target market might have. This approach allows you to provide useful information that is more likely to keep targeting visitors on your website for longer, perhaps leading to a conversion.
Writing Your Blog Accurately
Including keywords and coming up with a catchy title can help you with your SEO blog. However, blogs only work effectively if they help you convert visitors into customers. Blogs perform this function better if you provide useful and accurate information.
Additionally, visitors to your website expect content free of factual and grammatical errors. Spelling mistakes can negatively impact an SEO blog. That’s why experts recommend carefully reviewing each blog before posting it to your company website.
You can increase the effectiveness of your blogs by publishing evergreen content. Evergreen content can appeal to customers at any time instead of dealing with a specific moment in time. It’s also best to update your blogs over time to ensure that the information on the page stays up-to-date and accurate.
Adding links to additional blogs throughout the post can also help customers stay on a website longer. These hyperlinks can encourage viewers to explore additional content or to make a purchase. Taking these steps will allow your business to leverage SEO blogs.
Adding Visual Effects
Visuals—like pictures, gifs, or videos—can catch the eye and encourage visitors to stay longer on a blog page. However, when using graphics, it is important to seek balance. Too many images or videos can slow down a blog, dropping it in the search engine rankings.
Given this, it’s recommended you limit visual effects to avoid creating too much lag time on your blog. Blogs also move faster without excessive use of plug-ins or junk code. Removing these issues can allow you to add additional visual effects without slowing down your site.
Including an Effective Call to Action
Blog posts allow companies to communicate with potential clients by providing them with information about a specific topic or answers to a question. These posts are often informative and educational.
However, you can rely on blog posts to do more than educate. Each blog post should also direct attention to your services or products. Blogs direct customers towards making a purchase through a CTA (call to action).
You can place a CTA at the beginning of a blog post or near the end to leverage the blog into a potential sales conversion. The CTA should relate directly to the point of the blog instead of appearing tacked on. Some companies use buttons or widgets for a CTA, allowing them to catch the eye of a site visitor.
Learn More About Utilizing SEO Blogs
Learning how to leverage an SEO blog can help boost your company’s ranking on sites like Google. If you’re interested in getting started with SEO services by Pure Digital Marketing to help increase your page views and improve your conversion rate, call 813-536-3878 to learn more.
