It’s not easy to keep up with the latest SEO trends. Google updates its algorithms an estimated 500-600 times per year. Search engine optimization is ever-evolving — staying ahead of the curve is laborious and time-consuming.
One thing remains constant: Businesses must rank on the first page of the SERP to generate organic traffic. Pure Digital Marketing, a Tampa, FL SEO company, makes it their business to stay on top of the latest trends so that the client can focus on running their company.
Read on to learn more about the latest updates and SEO trends in 2021.
#1 Google Continues To Reward Original Content
Fresh, quality content is more than just a cornerstone for business branding. Meaningful content that is not published elsewhere will continue to impact the ranking factor in the SERPS.
Examples of source material for creating original content include customer testimonials, experiments, and case studies. Authentic content written in the voice and language of the brand goes far to establish credibility with Google and your target audience.
#2 Addition of Page Experience Ranking for Mobile Devices
The page experience metric measures the user experience in terms of interactive capability, visual stability, and loading performance of a web page. The page experience ranking will roll out for mobile devices in August 2021.
However, Google will continue to rank quality content ahead of page experience. If a web page has great information and a subpar page experience, it will still rank well in the SERPS. Moving forward, integrating a high-performing page experience will be standard in SEO sensibility for website design.
#3 Keyword Research Will Increase in Importance
More than half of Google searches are zero-click. This phenomenon is a product of the superabundance of SERP results: Snippet questions with accordion answers, business listings with contact information, and intricate menus. Consumers find answers without clicking on a result or even finishing typing in their question.
Because of the barrage of available information, businesses will need to up their due diligence in terms of keyword research.
#4 Artificial Intelligence Will Raise the Bar in Keyword Usage
AI has impacted the way most industries do business, including marketing and SEO. The underlying reason for its potency in digital marketing is that artificial intelligence personalizes the user experience. Applying AI to SEO is far more powerful and efficient than the human attempt to comprehend search engine algorithms and create a corresponding strategy.
The evolution of AI includes natural language processing (NLP), which analyzes linguistics, especially the written word. As AI continues to build its NLP capabilities, the need for organic content and exhaustive keyword research will be crucial to maintaining a high SERP ranking.
#5 An Increase in Voice Searches
Over 27% of the global population uses the voice search function on their mobile device. By the end of 2021, an estimated 30% of web browsing will be performed only by voice, meaning nearly one-third of web browsing across all search engine platforms will be screenless.
Voice search queries are specific, and users at this stage are far more likely to convert than other users. This trend is expected to grow exponentially in the coming years, so voice search capability should be considered vital for an effective SEO strategy.
#6 More SEO Video Marketing
Video is an essential element for any business or content marketer. YouTube is the world’s second-largest search engine after Google, with over one billion users.
While content creation is essential, it is also crucial that the content is properly optimized to reach its intended audience. Video SEO ensures that video content is discoverable in the video platforms of all search engines (Google, Bing, Vimeo, YouTube) and social media channels such as Facebook, LinkedIn, and Twitter.
#7 More Influencer Marketing
Including influencer marketing in an SEO strategy can have a huge payoff. Why? Influencers have an audience of millions. These followers are potential customers, provided they know about your product or service.
If an influencer advocates for your brand, the ROI can be immense. However, be judicious when choosing influencers — be sure that their followers are your intended target audience.
Digital marketers use the following methods to leverage influencer SEO:
Brand Engagement and Visibility
Influencers have a keen understanding of their followers’ preferences. With that understanding, they create unique content that resonates with their audience. When that content contains share-worthy viral content, the multiple shares generate high search engine ranking in the SERPs.
Quality backlinks have a strong impact on influencer SEO. Backlinks between websites are a sign of mutual trust, approval, and ultimately, popularity among users. Working in conjunction with influencers helps bring high-quality backlinks to your company’s website.
Traffic From Social Media
At its core, influencer marketing is a kind of social media marketing. Influencers endorse products or services to their dedicated followers, who see them as an expert of sorts.
In the context of social media, the influencer serves as a brand intermediate, creating value and trustworthiness for the brand.
Influencer marketing on social media helps SEO in the following ways:
- Increasing brand awareness
- Backlink opportunities
- Promoting content
- Boosting site traffic
Contact Pure Digital Marketing
Growing a business requires employing the right people with the requisite expertise. The marketing experts at Pure Digital Marketing have the knowledge and experience to customize an SEO marketing strategy that will generate fast, measurable results and expand your brand’s footprint.
Pure Digital Marketing also know which SEO errors to avoid, so there is no time wasted on trial and error. With Pure Digital Marketing at the helm, you can expect an immediate increase in traffic and sales conversions.
Let Pure Digital Marketing help grow your business. Call today at 813-536-3878 to schedule an appointment.