Did you know that, according to StatisticBrain, Google now averages over five billion searches every day? That equates to thousands of searches every second. Many of these searches are for products and services, considering that 89% of consumers use search engines to obtain information before ever completing a purchase.
If you have a website and want to improve your rankings in search engines, there are many things you can do and using SEO, or search engine optimization, is a great way to start. Here are three SEO tips you should keep in mind.
1. Web Design
Great web design is important because it is the virtual storefront for your business. Clear out the cobwebs in order to ensure that your time spent marketing online is not going to waste. Hiring a qualified web designer is a good idea for websites that are lacking in functionality, clarity, mobile compatibility, or speed. Keep in mind that about 40% of consumers will leave a website if it does not load in three seconds, so make sure you are accessible.
2. Get a Blog
This is one of the easiest SEO tips I can give you. When you have a blog it can help increase your pages for search indexing by over 400%. An informative, engaging blog that incorporates images, infographics, and videos can also help make your blog appealing. In fact 86% of internet users regularly watch online videos and that is great way to keep people on your site longer when they find you via a search engine.
3. Hire Dedicated SEO Experts
The internet has grown rapidly over the years, and with it comes increased competition. If you do not have an in depth knowledge of algorithm changes, know how to accurately measure keyword density or know how how to get quality back links, then you may want to ask yourself is it worth your time? Concentrate on doing what you do best, running your business, and let a qualified search engine optimization company do the rest. They will be the most efficient and proficient people for the job.