Are you looking for ways to get your website to produce more sales for your company? Do you wonder if there is a trick to getting the web pages on your site to convert? If so, then you need to learn all that you can about conversion rates.
Doing so can be of tremendous benefit to your company. Rather than focusing on “throwing as many darts at the dartboard” as possible, you’ll be more focused on getting your site visitors to buy.
See below for an in-depth guide on conversion rates and what factors go into increasing them for your company.
What Are Conversion Rates?
Think of your website as a physical store, for a moment. Inside, you’ve arranged the floor layout to attract your store visitors the way you want them to go.
For example, if you’re wanting them to buy more hoodies, you’ll stick the hoodies on the main table display when they first walk in.
Your main goal for that store is to get as many people to walk out of the store having purchased at least one item. Why? Because it means they have a better chance of coming back as a repeat customer.
That’s what a conversion rate implies. It’s the simple percentage of all of your site visitors that end up buying one of your products/services online.
Typically, a good conversion rate hovers around the 10 to the 12-percent mark. In other words, of every 100 customers that visit your site, you’re shooting to have 10 to 12 of them buy something.
The route to higher conversion rates might not be what you expect. It takes a mixture of several different elements to find success. For example, investing resources into search engine optimization can help you zero-in on your target market which will, in turn, lead to more success.
How Can You Improve Your Conversion Rates?
Perhaps you read the above line that stated 10-percent is considered a good rate and thought to yourself “uh oh!”. If so, then you have nothing to fear.
While your conversion rates might not be where you want them to be right now, the good news is that they can always be changed! See below for several concrete steps you can take to do just that.
1. Embed More Call to Actions
Think of your website’s content and your online forms (calls, chats, etc.), as a one-two punch. When standing alone, they might not have much of an impact. Together, they can make a solid conversion rate-building machine.
The primary focus in that is your call to actions. Without them, you’ll never progress in your conversion rates.
You need effective CTAs for everything you do. Whether that be articles for your blogs, web pages, advertising, you name it. Too many brands avoid them because they feel they’re “too pushy”. Incorrect, your customers want to be told what to do next. They’re trusting you as their guide.
For example, at the end of your blog articles, provide a call to action for your readers to fill out an online contact form to receive further service. This will provide them an actionable next step to the customer lifecycle.
2. Prioritize Customer Reviews and Testimonials
Customer reviews and testimonials are a gold mine for your brand. They highlight all of the satisfied customers that you have.
Site users these days are looking for the most personable companies. Ones that have a client-first mindset. They won’t take much action without an indication that your business is one of those brands.
Testimonials can help those site users see the results of your services. They’ll highlight all the must-have features and compel your site users to reach out and learn more.
By simply adding an online form submission or a live chat feature to your site, you can enhance that client-first branding even further. Your reps will be there to help walk your clients along every step of the process, and answer any questions you have.
3. Prioritize Google My Business
Whether you knew it or not, the location of your business is just awaiting for you to fill out your company information on Google’s site. You just have to reach out and fill the information (which is free to do).
This is what’s known as Google My Business. Not only is it imperative for all of your local SEO initiatives, it’s a great stepping stone towards helping your conversion rates skyrocket.
People will search for businesses like you, see your company pop up on the Google My Business results, then visit your website to learn more. Having a live chat feature can help your business welcome its first-time guests with open arms.
It’s understandable that you might want to flood your site with useful information for the client. However, if you flood it with too much info, it can look intimidating and will actually turn site visitors off.
Hate it or love it, site visitors can be quite lazy. They only have an attention span of about 5 seconds before they lose interest. Therefore, your website needs to be as to-the-point as possible.
Offer them answers for their pain points and the solutions that you have for them. Give them a way to interact with your brand, as well as reduce the process for them to buy.
Enhance Your Conversion Rates With These Tips
Now that you have seen several ways to bolster your conversion rates on your site, be sure to use them to your advantage.
Be sure to read this article for more information on the 5 important benefits of Local SEO that you need to know moving forward.
For more inquiries, please be sure to reach out via our contact us page and we will be happy to assist you further.