Did you know that, according to Netcraft, there are approximately 644 million active websites online? This should give some indication of why great web design is important. Of course, not all of these websites are going to be selling the same services and products that you do. But even if you assume only 1/10,000 website is relevant, that’s still almost 65,000!
Website design, though, is about more than just sheer numbers. It’s about making sure your site ranks well in Google search results, and about ensuring that customers who view your site don’t leave before either making a purchase or signing up for more info. Here are three things you should know about why you should hire web designers.
1. How Web Design Impacts SEO
Search engine optimization services are often an integral part of modern web design. Why? Consider this: both web users and the Google algorithm which determines rank prefer sites that load faster. Better web design can help get your site up to speed, and not lagging five seconds behind, at which point 50% consumers will click away without waiting for the site to finish loading. There are also smaller, behind the scenes tasks that are concerned with such things as meta-tags for keyword help, and more.
2. Help With Mobile Optimization
Almost half, or 48%, of mobile users report having been frustrated with websites lacking mobile optimization. Studies show that most of these users won’t try to navigate an un-optimized site; they’ll just leave. More and more people are searching for information on their phones, and by 2015 mobile commerce sales are expected to grow to $119 billion. Mobile app web design is necessary for any company that wants to connect with their consumer in all places possible.
3. How Great Web Design Helps Conversion Rates
Neil Patel, whom the Wall Street Journal has called a top web influencer, has written extensively about how good website design is worth your money. By working with designers focused on improving conversion, his websites experience a 21% increase in conversion rate. Hire web designers who understand what your end goal is. Ask about including what is known as a “call to action” in the design of your website. Web design costs can range from a few hundred dollars to a few thousand, depending on what you need done. Ultimately though, it’s an investment worth paying for
