Why Quality Link Building Should Be a Part of Your SEO Campaign

how to build quality links to your site

The world of digital marketing is very crowded, with so many companies vying for attention on search engine result pages, social media, and paid ads. SEO strategies are essential for standing out in this sea of voices.

One aspect of SEO you shouldn’t overlook is quality link building. Experts from a top Tampa SEO company explain why you include quality link building in your SEO campaign.

Link building is a digital marketing technique for improving the visibility and reach of your website. It involves building relationships with other websites and asking them to link to your website. This serves two purposes:

  • Show readers that you are a quality source
  • Tell Google that your website is authoritative and should rank higher in search results

Using high-quality links is essential. You don’t want to hold your website back with spammy or inferior links.

So how do you tell if your links are spammy or high-quality? You’ll need to consider the link’s source. Good links are from websites with high authority in search results.

One great way to assess the quality of the links you’re getting is through a link-building tool. There are plenty out there, but the most well-known are Moz, Ahrefs, and SEMrush. These tools determine a link’s relevance, trustworthiness, placement, and authority.

Quality link building is not a “set it and forget it” strategy. It’s an ongoing process. You’ll need to evaluate your links and source new links periodically for continued success.

To get started in quality link building, follow these steps:

  1. Audit your website. Look for strengths and weaknesses. Make sure you are checking both blog posts and web pages.
  2. Find high-authority websites in your niche. Moz, Ahrefs, SEMrush, and other tools can be beneficial here. You can also search for your keyword and see who shows up in a Google search.
  3. Build a relationship with those high-authority websites. You can email them directly (cold emailing), pitch a guest blog post, share and comment on their content on social media, or use some combination of the above. Guest blogging and social media sharing are often more effective than a “cold” approach, but you can always mix and match.
  4. Start adding the link to your website. Invite them to link to similar content on your website. Most websites are happy to share the love if you have offered the same.
  5. Repeat for other high-authority websites.

Choose Keyword-rich Anchor Text

One more consideration for quality link building is your anchor text: the word or phrase that you link a URL to.

For instance, if you’re linking to puredigitalmarketing.com, you’re not going to type that raw URL into your blog post or web page. You might write “SEO and marketing” instead and link the website to that anchor text.

It’s vital to ensure that your anchor text is relevant and descriptive. This might seem like a minor detail, but random or irrelevant anchor text makes you look spammy—both to your potential customers and to search engines.

Quality link building offers several benefits for SEO in 2022. Here are the main perks:

  • Increases your SEO ranking: When Google sees authoritative websites link to your content, it believes that you are also authoritative, which helps you rank higher in search results.
  • Builds relationships in your niche: In digital marketing, your competitors are also mentors and partners. Link building allows you to build relationships with them.
  • Creates referral business for both parties: You share audiences and potential leads as you link to each other’s content. Your readers become their customers and vice versa.
  • Builds and promotes your brand: Quality links show that you are an expert in your field and worth checking out, which helps you promote your products and services.

Quality link building is a time-consuming and often tedious process. There’s no reason you need to go through it alone, though. An experienced company like Pure Digital Marketing can help you conduct research, build relationships, and gain quality links.Pure Digital Marketing can answer your questions about all things SEO, including link building and who needs local SEO. Then the team can help you get started in your own quality link building journey. Contact Pure Digital Marketing today!